Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Tuesday, February 26, 2019

Two or Three Things I Know About Her (2 ou 3 Choses que Je Sais d’Elle)






Godard on the set of the film








TWO OR THREE THINGS I KNOW ABOUT HER (2 ou 3 Choses que Je Sais d’Elle)               C                    
France  (87 mi)  1967 ‘Scope d:  Jean-Luc Godard

By now Godard has grown comfortable with his essay style of filmmaking, which has become the prototype for the kinds of films he will be making for the next 50 years, where he comes across as lecturing or pontificating, much of it actually read or spoken aloud, including the director’s voice constantly interjecting, whispering his thoughts aloud, with characters breaking from the screen and speaking directly to the audience, as if this adds an element of truth.  Gone are the days of narrative filmmaking, as this represents what modern era filmmaking means to Godard.  Personally, there’s little in this film that the director didn’t say better in My Life to Live (Vivre Sa Vie: Film en douze tableaux) (1962), as this overly verbose film uses 10,000 words to express what that film reveals in 100, where both films deal with the subject of prostitution, though here it’s stripped of all sexual context and is interested only in the commercial transaction, a metaphor for capitalism and consumer culture, with Godard suggesting the growing dependence on consumer goods is bleeding the country dry, literally sucking the soul right out of the nation, creating a more indifferent population that are too busy trying to find ways to earn money simply to survive that they have little time left to actually live.  The difference here is that there is no thought of a developing conscience, no hope for the future, no appreciation for the world around us, as it’s all been soiled and destroyed by political interests, namely France and America who both got bogged down in an unending war in Vietnam, spending billions on bombs and sophisticated weaponry, blowing the country to smithereens rather than offer anything of cultural value.  Rather than an equal exchange of cultural ideas and interests, it’s a one-sided bloodbath causing a horrible loss of lives.  Yet the citizens of both imperial powers hardly bat an eye at the consequences inflicted by their warmongering nations, as they’re much more interested in buying the latest products advertised through constant bombardment on TV, basically telling people what they should want if they want to build a happy middle class life.  But once they’re surrounded by modern gadgets in their comfortable suburban, middle class homes, they’re no happier, as they’ve been hoodwinked into believing this is what they wanted.  The film depicts Paris as a continuous construction zone, featuring bulldozers, cement mixers, and giant cranes dotting the landscape, where the constant noise of jackhammers can be heard throughout the picture, with Godard turning the sound on and off, as he has done throughout his career.  In this film, things that exist in standard narrative films, but are never emphasized, become the focus of this film, such as brand-name consumer products, which the director finds just as interesting, where a close-up of a cup of coffee becomes a link to the cosmos through a self-reflective inner voice that allows the director to ponder the meaning of his own existence.  

At the center is Marina Vlady as Juliette Janson, a Parisian housewife from the suburbs who spends her afternoons as a prostitute in order to earn some extra cash, basically dumping one of her kids in a play area while she entertains men behind closed doors.  In complete contrast to Anna Karina, who provides depths of emotion in My Life to Live (Vivre Sa Vie: Film en douze tableaux), always an appealing subject, Vlady is lifeless and bland, remaining indifferent throughout, never once generating a spark of interest.  The same could be said for all the other Godard performers in this film, as they are literally indistinguishable from one another, except one, Juliet Berto, who is absolutely stunning in her brief appearance onscreen, simply sitting in a café engaging in a conversation with someone sitting next to her.  Why is she so much more interesting than anyone else?  Because she’s not lifeless and inert, displaying some spirit and personality, and because she brings with her audience recognition from later Rivette films (who actually uses her as an actress), as she is instantly recognizable from one of the lead roles in Out 1 and Jacques Rivette R.I.P. (1971) and the ever charming Céline and Julie Go Boating (Céline et Julie vont en bateau) (1974), where she’s absolutely adorable in both, bringing as much interest and appeal to the French New Wave as Anna Karina, as both are startling fresh faces offering a jolt of something new.  That said, the rest of the film is dispirited and monotonous, continually quoting from written text, where the film is as much about reading as it is about cinema, often depicting characters reading various passages from randomly selected books, which is a habit of Godard himself, known for reading just the first and last pages of books.  To put that onscreen, however, is about as undramatic as possible, as there is essentially no character development and no story, no suspense, and no emotional engagement, as the characters themselves become just another consumer product.  Godard has chosen a flat, emotionless style to spout various ideas, questioning his ability to communicate, challenging the concept of cinéma vérité, or even the idea of cinema itself, where one wonders what effect, if any, this has on viewers, who are distanced from the subject matter throughout.  Even Bresson or Brechtian theater engage the audience, forcing them to actively participate in the subject matter, but not so here, as ideas are presented, rapidly moving from one to the other in a fragmented style, but never developed coherently, often confusing thought itself with reality, creating a startlingly indifferent style of cinema that neither shocks nor provokes, continually overemphasizing rational discourse through the written word, which is spoken endlessly in this film, as if the director was in love with language itself, irrespective of whether it carries any meaning.  It doesn’t seem to matter to this director, constructing a film (with subtitles) that is essentially read rather than viewed, like reading notes from a personal diary or journal.  Thoughts attributed to others are lost in this process, where the original source becomes meaningless, as all are included under the umbrella of the Godardian universe.    

As the promotional film poster designed by Godard asserts, “her” is the subject of:

HER, the cruelty of neo-capitalism
HER, prostitution
HER, the Paris region
HER, the bathroom that 70% of the French don't have
HER, the terrible law of huge building complexes
HER, the physical side of love
HER, the life of today
HER, the war in Vietnam
HER, the modern call-girl
HER, the death of modern beauty
HER, the circulation of ideas
HER, the gestapo of structures

Godard was concerned how easily the city of Paris (the “her” in the title) was being transformed on a vast scale into something altogether different, losing its essential character and identity, describing it as one large brothel, with inhabitants that are obedient and docile, continually prostituting themselves, reflecting Godard’s feelings about the prostitution of modern life.  Inspired by a magazine story from Le Nouvel Observateur showing how many women from a low-income high rise housing complex in the outer banlieue regions resorted to casual prostitution in order to survive economically.  Forced to relocate outside the city into these dreary looking buildings that have all the modern conveniences, but at a price, often falling into debt by having to pay relocation moving fees and an exorbitant charge for heat and electricity.  In order to afford the luxury associated with modern living, these women found themselves making day trips into Paris meeting clients for sex, returning with grocery bags filled with items from an alleged shipping spree, offering a cover for their unsuspecting husbands.  The film follows 24-hours in the life of one of these suburban housewives (Marina Vlady as Juliette), living in what appears to be a loveless marriage with her husband and two children, as she spends her day in Paris.  Godard’s larger view was to provide a critical appraisal of the de Gaulle government, specifically the appointment of Paul Delouvrier (who is mentioned by name) as the Minister of Planning for the new Parisian region under the pretext of reorganizing and modernizing, and was actually standardizing the natural tendencies of capitalism by accentuating a hyper-inflated spending spree, buying and building structures they could not afford, routinely going into debt as a result, which he demonstrates is the new morality of living in Paris.  Meanwhile, workers spend three-fourths of their lives being paid for a job that holds little interest to them, essentially prostituting themselves, which has become the norm, whether they be builders, plumbers, postal clerks, bankers, or even film directors.  Throughout the film Godard questions his own motives for making the film, as does Juliette for her own daily decisions, creating a collage of opinions and images, where there’s an overriding feeling of dissatisfaction associated with their work.  In one of the few scenes showing her “at work,” she and a girlfriend Marianne (Anny Duperey) are hired by an American photojournalist (producer Raoul Lévy known for originally hiring Brigitte Bardot) wearing a T-shirt of an American flag.  It is at this point and time that Godard turns his back on American culture (described as America über allies), as the war in Vietnam personifies all that’s wrong in international politics, with one side essentially forcing its views upon another through an endless bombing campaign, producing mutilated bodies and a neverending stream of napalmed corpses, many of which are starkly photographed in this film, intercut between two women parading around naked wearing TWA and Pan-Am flight bags over their head, showing how easily advertising love and war are actually interchanged, simply using different graphics.      

Becoming one of Godard’s more acclaimed films, viewed as revelatory, with critic Jonathan Rosenbaum describing the film “the most ambitious of all his attempts to create a new language of truth-telling,” or noted critic and New York Film Festival co-founder Richard Roud describing it as “the summit of Godard’s work,” considered a modern work expressing a contemplative tone reflective of the times, it represents the dialectical mode that has become the centerpiece of his later works, arguably more distanced and less interesting, yet he is lauded for elevating the level of debate, for offering a counterpoint to the seemingly out-of-control massive development projects that were sweeping across Europe at the time, changing the identity of its populace, who become part of the push for modernization, as their work and consumer habits basically pay for it.  Instead of revolting against this soulless imposition people instead immediately adapt to a bourgeois lifestyle and all that’s promised in terms of greater comforts, victims of a society dictated by advertising, asking citizens to continually spend more and more.  At the same time, Juliette’s husband is a ham radio operator, listening to overseas broadcasts of American President Johnson announcing, with a “heavy heart,” that he is ordering increased escalation of the Vietnam bombing campaign, repeating aloud what he hears on the radio broadcast.  Even their small child has a dream that can be summed up as a unification of North and South Korea.  What this suggests is that people are bombarded by information, all directed at them, which they have to make sense out of, as the daily bombardment only increases, suggesting this is the new reality.  The secret for survival is finding order through all the chaos, maintaining one’s calm in all the confusion, where there’s a blitzkrieg of change challenging our ability to adapt, with Godard revealing his own self-doubts, but also personal confessions of people seemingly chosen at random speaking directly to the camera about the state of their lives, with Godard himself interrupting, offering his own appraisal, all juxtaposed together into a rational cinematic discourse, an ethical commentary on our times.  Questioning the limits of language, suggesting an inability to make things clear, Godard suggests the limitations of language are the limitations of the world around us, where we are constantly pushed aside in the pursuit of greater interests, like forced relocation to make way for a giant supermarket complex that offers the promise of lower prices and greater convenience, yet it pushes the corner grocery stores out of business, permanently altering the landscape around us, about which we have little say.  Raoul Coutard behind the camera shows the world through bizarre angles, creating a mosaic-like surface that has been cut up and reassembled seemingly in random order, yet this is the template for Godard to spew his philosophical meanderings.  Whether people will find this informative or appealing is purely subjective, as there’s an air of dismissiveness that can leave one cold, as Godard simply doesn’t care about his relationship with the audience anymore, as he does what suits his interests, period, where he’s all that matters, placing himself front and center in his pictures.  It’s a relatively aloof vantage point, stuck in an elitist ivory tower, becoming more and more omniscient and all-knowing as time goes on, spewing what amounts to verbiage and academia as he assumes the role of the lone professor and/or high priest of cinema offering his voodoo analysis. 

Saturday, October 21, 2017

The Square














THE SQUARE           B-                                                       
Sweden (145 mi) 2017  d:  Ruben Östlund   

How much inhumanity does it take before we access your humanity?
—Marketing slogan showing a child being blown to smithereens while in “The Square” for an upcoming art exhibit

Ruben Östlund has an extremely provocative style of satirical filmmaking, bordering on cruel, that is not for everyone, known as an overcontrolling director specializing in what might be described as a theater of discomfort, where he’s intentionally creating cringe-inducing set-ups that will make viewers squirm.  While in his earlier films, Play (2011) and Force Majeure (Turist) (2014), he is very adept in tapping into humiliating personal circumstances, enlarging them into a broader societal context, actually making an incisive social comment about how easily we misjudge the world around us, which might look a little differently when seen in this light.  With THE SQUARE, however, all bets are off, as he takes aim at the wealthy, specifically how privilege allows them to live in an artificial bubble of the culturally elite, completely protected from the outside world, living by values they pretend to believe in, but completely abandon when threatened or when the moment suits them, becoming not an indictment of those values, but their misappropriation by the privileged and powerful in a Western society that depends upon them.  The film centers on Christian (Claes Bang), an erudite and educated man of manners who is the chief curator of a modern art museum, Stockholm’s X-Royal Museum, while also divorced, a devoted father of two daughters, living in an upscale apartment, driving an environment-friendly electric car, and a supporter of liberal causes.  While you’d think he’s in an enviable position, wielding power and influence, through a series of unfortunate incidents, for which he has no one but himself to blame, he is reduced to a cowardly mush before the film is through, exposed as a total hypocrite in every respect, thinking he’s the smartest man in the room and can weasel his way out of tight jams due to his privileged status as a man of letters, but ends up thoroughly disgraced.  With a screenplay written by the director himself, the film moves from one outrageous set piece to the next, bordering on the surreal, clearly crossing the line of bad taste, growing deliriously out of control in a grotesque spectacle by the end, revealing a darker underside of the human condition, suggesting complacency leads to an overall cowardice in Western democratic societies to actually stand up for what’s right, forcing others to fight your battles for you.  Christian is in the middle of it all, thinking he is above the fray, yet is powerless to exert his so-called influence when it matters, losing all perspective of what it means to be a decent and respectable citizen.    

At issue is one of the museum’s upcoming installations known as “The Square,” which is simply a small designated space in front of the museum which is continually lit up and marked off as a safe zone.  Along with the artist’s name, an inscription around it reads, “The Square is a sanctuary of trust and caring. Within it, we all share equal rights and obligations.”  While this kind of hollow manifesto rings false, as it’s largely meaningless, yet the museum is forced to promote it like it would any other exhibit, requiring resources and ingenuity, hiring a team of young media experts to find the best way to draw in an interested public.  Mirroring this exhibit is one already taking up an entire room in the museum, with the constant presence of a lone security guard hovering nearby, comprised of small pyramid-like piles of gravel.  The irony of that exhibit is that people tend to peep around the corner to have a look, but inevitably walk away without so much as a visit, as it simply doesn’t catch their eye.  What makes this a truly modern era movie, however, is the promotion campaign thinks the bigger the better, as the exhibit will draw more attention that way.  But this covers up the soulless superficiality of modern existence, where opinion polls define the issues, and instead of a well-written article enhancing interest, word gets spread through social media, reducing analytic thought to a herd mentality of what’s currently liked on Facebook, where people respond to other like-minded views, never really challenging themselves, but simply agreeing with others that agree with them.  This comfortable aloofness may reflect an inherent emptiness at the heart of modern sensibility, defined by a short attention span, and a detached inability to capture one’s interest unless something goes viral on the Internet, which for many constitutes approval, as without that brief flair of artificially generated interest, no one would be paying attention.  If much of this feels like an advertising technique, it is.  Much of the film is told with that in mind, filled with an obsession with performance art that is littered throughout the film, actually becoming one giant spectacle of performance art, using cinema as the provocation.         

Winner of the prestigious Palme d’Or (First prize) at Cannes, which is certainly an honor, but it seems like a make-up call for not awarding Maren Ade’s Toni Erdmann (2016) the year before, an equally cringeworthy effort, a dazzling choreography of awkward and uncomfortable moments, reaching unseen heights of comic farce and outrageous spectacle, the likes of which we haven’t seen in decades, which left the festival emptyhanded.  While decidedly unfair, the world works like this.  Away from the spectacle that is Cannes, however, this film may not play so well, though much of it is hilariously funny, well written and acted, and the director exerts his usual mastery behind the camera, but the ostentatiousness of the director is a bit like the Wizard in THE WIZARD OF OZ (1939), who presents himself as all-powerful, but is little more than a middle-aged man behind a curtain pulling the levers, where the derisive tone may leave many viewers thinking the joke is on them, as if the director on high is making fun of the little people below, where viewers are reduced to peons that can be easily controlled and manipulated.  This ultimately takes the fun out of the picture, where many viewers may find this smug and overly pretentious, perhaps even cruel.  The problem is the uncomfortable feel of emotional manipulation, as viewers become rats in a cage, a behavior experiment taking place in the lab intending to provoke a reaction, using crass, mass-market advertisement techniques that amount to bullying, feeling similarly manipulative and emotionally contrived, using his characters (and the audience as well) as a punching bag, sending wave after wave of what amounts to the most humiliating and degrading situations possible, and then asking everyone what they would do under similar circumstances?  This actually feels more like a game than a film, like Haneke’s Funny Games (1997), where the director already knows the answers, or has some preconceived idea, but pushes the buttons beyond any point of social acceptability, like being subjected to electric shock treatments, each one a bigger jolt than the last, which actually changes the rules of the game, as the director wants his audience to suffer uncontrollably, like wetting one’s pants, and only then will he feel satisfied.  If people reject his idea, as they refuse to play along, claiming free will, he’ll simply call them part of the status quo, claiming we’re all numbed into complacency, suggesting we need to wake up.  Occasionally this method works, just not when it’s so overly contrived and obvious, as it feels like the director is pulling the strings, and we’re being used as his puppets.  He’s actually cramming it down the audience’s throat, premiering at Cannes with an elite, upper echelon patron audience comprised very much like the invited-guests-only awards gala dinner depicted in the film, where they apparently ate it up.  Audiences apparently love to see themselves depicted onscreen.  As it turns out, often the film that screams the loudest is the only one heard.